JAB Portal - Joe Robson Takes on the Half Ironman in Majorca

This month, our very own Joe Robson, Finance Lead at JA Brooks, is putting mind and body to the test as he takes on one of the most grueling endurance events out there—the Half Ironman in Alcudia, Majorca.

Taking place on Saturday 10 May, the event is not for the faint-hearted. Competitors must complete a demanding 1.2-mile (1.9 km) open water sea swim, followed by a 56-mile (90 km) bike ride through the scenic yet hilly Majorcan landscape, finishing with a 13.1-mile (21.1 km) run—the equivalent of a half marathon. It’s a true test of stamina, strength, and mental resilience.

For most, this would be a monumental achievement in itself. But for Joe, it’s just the warm-up.

Later this year, on 18 October, Joe will push his limits even further by taking on the full Ironman in Cascais, Portugal—a legendary challenge that includes a 2.4-mile swim, a 112-mile cycle, and a full 26.2-mile marathon. A feat that only a few dare to attempt.

We are incredibly proud to have such determination and drive represented within our JA Brooks team. Joe’s commitment to training while balancing his demanding role is nothing short of inspirational.

Let’s all wish Joe the very best of luck as he races in Majorca—and we'll be cheering him on all the way to Portugal!

Go smash it, Joe!